Among the emerging designers in the late 1980s, Jasper Morrison is one of the most successful. After discovering Memphis in 1981, and his one and only Memphis piece, Jasper Morrison entered a period that he called ‘poetic’. Design for him involves the assemblage of pre-existing objects such as flowerpots, bike handlebars, zinc pipes, etc. Jasper Morrison left this period behind him embarking upon a project that continues today, hinging on the essence of design. The Plywood chair (1988) developed in collaboration with Vitra is exemplary in this regard. The economy of the previous period is retained by using only one common material, plywood, but a design is improved upstaging it.